Performance Monitoring & Analysis

• Continuous tracking of key performance metrics (CTR, CPC, ROAS, etc.)

• Regular review of campaign performance against KPIs

• Detailed analysis of ad performance trends and audience behavior

Ongoing Optimization

• Bid management and budget re-allocation for maximum ROI

• Regular A/B testing of ad creatives, copy, and targeting options

• Adjustments to targeting parameters based on audience insights and campaign data

• Implementation of new ad strategies to capture emerging opportunities

Ad Creative & Copy Refresh

• Periodic updates and refreshes of ad creatives to prevent audience fatigue

• Testing new headlines, images, and calls-to-action for improved engagement

• Development of seasonal or campaign-specific creative content as needed

Campaign Structure & Segmentation

• Refinement and re-structuring of campaigns based on performance insights

• Segmentation of audiences to create more targeted ad groups

• Scaling winning campaigns and pausing underperforming ones

Conversion Tracking & Analytics

• Regular updates and maintenance of tracking pixels and conversion events

• Deep-dive analysis into conversion data to understand customer journey and optimize funnels

• Custom dashboard updates for real-time insights and reporting

Monthly Reporting & Insights

• Comprehensive monthly performance reports with detailed metrics and analysis

• Clear, actionable recommendations based on data-driven insights

• Strategy review and planning session to align on upcoming campaign adjustments

Consultation & Support

• Scheduled monthly strategy calls or meetings to discuss campaign performance and next steps

• Dedicated account management support for ongoing questions and real-time troubleshooting

• Proactive recommendations for new strategies and platform updates